While UT3 was good, it still felt and played too much like UT99 and UT2003/04. Really the original is the standout game, but since then most of the refinements we're on graphics, appearance, rather than reinventing game play. So it was very much a "been there done that" feeling. You can not sell a game on graphics alone. I honestly don't think the dev team played it nearly as much as they should have during development.