Epic Games' top guy, Mike Capps, talks with Wired about marketing, original IPs, and just about every other aspect of the gaming business. Here he discusses the separation of 'church' and 'state' in game development.
Wired: One of the main themes I'm seeing at this DICE is the idea that it's in a company's best interests to keep the suits, the corporate owners, away from the talent, the development teams. What do you think about that?
Mike Capps: I think it's crazy. Because talent without focus on business is a really, really dangerous thing. Blizzard is a great example. I don't know how they've been so successful and as huge as they have. But to throw away a game three times. That's not necessarily something to be proud of in perhaps your methodology so much as that somebody somewhere up high has the willingness to say, "You know, it's not working." That's very different from saying you're producing efficiently. Does that make sense?