Midway + In-Game Advertising

  • Two Factor Authentication is now available on BeyondUnreal Forums. To configure it, visit your Profile and look for the "Two Step Verification" option on the left side. We can send codes via email (may be slower) or you can set up any TOTP Authenticator app on your phone (Authy, Google Authenticator, etc) to deliver codes. It is highly recommended that you configure this to keep your account safe.

communist

New Member
Mar 19, 2002
211
0
0
Vandenberg Airbase
Visit site
lol911 said:
@Polycron: Advertisement ruins level design, whatever you put there will ruin it.
Ehmm.. no - some original UT(99) maps had ads for fake companies in the Unreal Universe it didn destroy their design :eek:

Oh and + 100 to what Shrimp and fuegerstef said.
 
Last edited:

shoptroll

Active Member
Jan 21, 2004
2,226
2
38
40
I don't think they would either, but seeing that news post raised red flags especially with the vagueness of "future titles".

hal said:
I really doubt that Epic would stand for in-game advertising. They aren't your average developer that can be pushed around by the publisher. They're quite independent from a monetary standpoint thanks to their strong engine business.
 

JaFO

bugs are features too ...
Nov 5, 2000
8,408
0
0
*ahem* ... UT'99-demo ... DM-Morpheus (sp?) had a gigantic ad for 3DFx ...

UT2kx ... starts with the nVidia- and Soundblaster-ads ...

So yes ... I see Epic implementing ads into the levels and main menu as well.
They may be one of the few independent developers, but they're definitely not untainted by this kind of crap.

I sure as hell don't want any in-game ads (period).

Just look at the 90-minute advert that was "I, Robot" ...
Heck ... a lot of B-movies have 'product-placement' (a cute word to say that they make characters use Brand X for no reason except that they get a bit of extra money)
And did all that in-movie advertising result in cheaper / better movies ?
Nope, we got even worse crap.

Games should be games not yet another medium that gets perverted into advertising-space just so a few PHB's can earn a few million more.

/me places Midway on the list of companies to avoid.
Hit them where it hurts.
Don't buy and support their games.(period)
 

Nemephosis

Earning my Infrequent Flier miles
Aug 10, 2000
7,711
3
38
Kyllian said:
Even if ads do make it into 2k7, I'm sure someone will figure out a non-intrusive way to disable them
It doesn't matter. All the companies will see is money. "We put advertising in and people still buy it, therefore we can go even further".

NO. The best thing you can do is NOT buy it.
 
Last edited by a moderator:

Selerox

COR AD COR LOQVITVR
Nov 12, 1999
6,584
37
48
44
TheUKofGBandNI
selerox.deviantart.com
Advertising doesn't work.

ilkman said:
I turn off the TV and turn on my games to get away from all the annoying crap adverts. I dont pay to be bombarded with ads. An ad will NOT influence me to buy something, all it will do is piss me off just that much more. If I buy something its because I wanted it already.

Agreed 100%. I don't watch TV any more, the crappy commercialism is a big reason (that and the utter lack of anything that isn't trash). Gaming is a retreat from that.

I won't buy games with advertising. Splinter Cell: Chaos Theory's in-game advertising was borderline offensive, and if I'd known about it before I bought it, it would have stayed on the shelf.
 

Bang_Doll

Freebasing Anime Chicks Since '96
Aug 10, 2005
357
0
0
hha3.netfirms.com
communist said:
Ehmm.. no - some original UT(99) maps had ads for fake companies in the Unreal Universe it didn destroy their design :eek:


Fake is different. Fake is apart of the creator's vision... though some people have said "if they could make the ad feel appropriate"... though I doubt real-life ads could be made appropriate in any game. Though I guess it's possible in certain cases...

I still wouldn't buy it though, out of principle -- it's a slippery slope when streaming ads come to video games.
 

JaFO

bugs are features too ...
Nov 5, 2000
8,408
0
0
Consider this :
the point of ads is to be noticed ...
there's no point in trying to make them look innocent because that defeats the point of it being an advertisement in the first place

There are no subtle ads. There's only annoying and extremely annoying.

Nemephosis said:
The best thing you can do is NOT buy it.
Exactly. They've already got your money ... and if they're going to do anything then it's find methods to somehow make it illegal to block commercials. They're already planning on doing this to tv (which is why 'they' want us to use digital tv so badly ... ).

Valve could easily adapt the Steam-system for advertisements with no chance to block it as it would involve blocking steam itself and thus disable the game itself.
 

nELsOn

bSnakeCastShadow = True
Aug 18, 2005
1,307
0
36
on a plane
www.nelsonmaps.wordpress.com
i first saw in-game ads in burnout 3 on xbox. back then it made me lose the race because i was so distracted and irritated by battlefield ads that i crashed into a wall.
while this game has a more or less realistic setting ads did still ruin some of the atmosphere in these areas - so i can just agree: it would definitely destroy the atmosphere of a ut map...
 

hal

Dictator
Staff member
Nov 24, 1998
21,409
19
38
54
------->
www.beyondunreal.com
JaFO said:
*ahem* ... UT'99-demo ... DM-Morpheus (sp?) had a gigantic ad for 3DFx ...

UT2kx ... starts with the nVidia- and Soundblaster-ads ...

So yes ... I see Epic implementing ads into the levels and main menu as well.
They may be one of the few independent developers, but they're definitely not untainted by this kind of crap.

That's entirely different. You're talking about a free demo and a 5 second opening sequence that can be bypassed. You can't leap from that to something that would invade the retail game itself.

I'm going on record saying that it ain't happening. If I'm wrong, I'll write an article against it.
 

Nemephosis

Earning my Infrequent Flier miles
Aug 10, 2000
7,711
3
38
JaFO said:
Exactly. They've already got your money ... and if they're going to do anything then it's find methods to somehow make it illegal to block commercials. They're already planning on doing this to tv (which is why 'they' want us to use digital tv so badly ... ).

Then change the channel or turn the TV off. What are they going to do to me, disable the ability to turn off my TV?
 

shoptroll

Active Member
Jan 21, 2004
2,226
2
38
40
I certainly hope not. However, let's not forget that someone managed to get ads served into SWAT4 which is Unreal Engine based. It's not like there isn't a precedent for it.

I'm quite sure Epic is well aware that they would alienate a large portion of the userbase if they did this. As it is, most people are going to have to upgrade somewhat for 2k7, to do that for something with advertising is salt in the wound.

hal said:
That's entirely different. You're talking about a free demo and a 5 second opening sequence that can be bypassed. You can't leap from that to something that would invade the retail game itself.

I'm going on record saying that it ain't happening. If I'm wrong, I'll write an article against it.
 

EggBoy

New Member
Apr 26, 2005
178
0
0
But they really need to put more ads in MMORPGs, :lol: people are far too adicted to them as it is so it wont turn people away from them at all! Maybe they could cut the monthly fee altogether like the free ad-suported version of Anarchy online.
 

Persefone

Ms God!
Jun 2, 2005
252
0
0
hal said:
I really doubt that Epic would stand for in-game advertising. They aren't your average developer that can be pushed around by the publisher. They're quite independent from a monetary standpoint thanks to their strong engine business.
Unreal Championship 2 included Raiden as a character so it seems that Midway is marking its territory.
 

hal

Dictator
Staff member
Nov 24, 1998
21,409
19
38
54
------->
www.beyondunreal.com
I think it fits in that sense and it works well for both developer an publisher. Believe me... Epic wouldn't do anything to its game that it didn't want to do. They could have gone with any publisher easily, but chose Midway, and I'm sure they have full control over their ip.
 

Phopojijo

A Loose Screw
Nov 13, 2005
1,458
0
0
37
Canada
hal said:
I think it fits in that sense and it works well for both developer an publisher. Believe me... Epic wouldn't do anything to its game that it didn't want to do. They could have gone with any publisher easily, but chose Midway, and I'm sure they have full control over their ip.
In my opinion, it wouldn't surprise me for Midway to place a couple of ads in the game -- and frankly I don't really care all too much.

I know, this is odd coming from the person who groans in annoyance at the advertisements every time he puts his damn BigLebowski DVD in his Xbox... but advertisements in videogames CAN be done correctly if its implemented correctly.

What's going to turn people off is if it leaps around like a Jack Russell Terrier making damn good and sure it got your attention. Video ads in the round loading screen? No. An ad on a single isolated subway poster? Whatever. A newspaper on a bench with an ad on the page? Whatever.

If the savings are passed to the End-User even if its just 10$ off, go ahead with the non-intrusive ads. But if the price-point of games are still going to rise and if the advertisements will hump your eyesockets -- no.

... and if they invade mods? Go **** yourselves.