Lucky select gamers gathered in the Mojave Desert for the 24 hour party leading up to the Xbox 360 release and Cliffy B was there to show off the upcoming Gears of War. Business Week Online was there to report reactions to debut and upcoming titles, and had this to say about Gears of War:
It was really the future of the 360 that enticed gamers. When Gears of War was demoed by Cliff Bleszinski more than half of the attendees came to watch the game being played instead of testing the launch titles. After the half an hour of live footage, attendees were convinced that this was the definitive Xbox 360 title. The graphics were dazzling, better than anything on the show floor. The second person style gameplay looked equally as exciting. After demanding to play the title, a lucky few were chosen to give Gears of War a test drive and they were blown away. One gamer said that this was the "highlight of the show".
It was really the future of the 360 that enticed gamers. When Gears of War was demoed by Cliff Bleszinski more than half of the attendees came to watch the game being played instead of testing the launch titles. After the half an hour of live footage, attendees were convinced that this was the definitive Xbox 360 title. The graphics were dazzling, better than anything on the show floor. The second person style gameplay looked equally as exciting. After demanding to play the title, a lucky few were chosen to give Gears of War a test drive and they were blown away. One gamer said that this was the "highlight of the show".