In my neck of the west (Hannibal, Missouri), Facebook is pretty much the de-facto standard for casual internet connections with people. Even the older crowd is finally starting to use it.
As far as phone apps go, Instagram (not too many people here use the social aspect, but mostly share on FB) is one of the most popular. Our local coffee shop has an employee that regularly hooks her phone up to the stereo system and puts on Pandora radio (Pandora is VERY popular). Spotify, too. I see a number of people utilizing Kindles, evenly split between the standard eReader and the Kindle Fire. A few iPads here and there, but the price point of the Kindle, plus Amazon's name, made it a winner around here.
On web design/development, I believe I can comment more. Flash is used by some area design firms, but not as often as it used to be. Standards compliance is still relatively unused here in the surrounding area (I'm one of the few designers who does XHTML Strict). SEO is practically non-existent, even in the news industry (which I worked in for about 6 years), and even when it is approached, it's based on dated ideas. Even the closest major metro (St. Louis) still has some catching up to do on the web end of things, based on what I've seen.