1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  2. Two Factor Authentication is now available on BeyondUnreal Forums. To configure it, visit your Profile and look for the "Two Step Verification" option on the left side. We can send codes via email (may be slower) or you can set up any TOTP Authenticator app on your phone (Authy, Google Authenticator, etc) to deliver codes. It is highly recommended that you configure this to keep your account safe.

Midway + In-Game Advertising

Discussion in 'News & Articles' started by RaptoR, Feb 23, 2006.

  1. RaptoR

    RaptoR been here far too long

    Joined:
    May 7, 2000
    Messages:
    3,524
    Likes Received:
    0
    Gamasutra is reporting that UT2007 publisher Midway Games is expanding its in-game advertising programme, dealing with in-game advertisers Double Fusion.

    "Major publisher and developer Midway has announced a significant expansion of its in-game advertising strategy, revealing a multi-year, multi-game deal with in-game ad firm Double Fusion to provide dynamic, in-game advertising to upcoming Midway titles.

    According to the firms, the deal includes multiple next generation titles, including Stranglehold, the forthcoming Midway title developed in collaboration with John Woo, as well as other un-named titles. This announcement is one of the first major publisher deals for Double Fusion, which recently announced a $10 million financing round, and is one of the notable players in the in-game ad market alongside Massive Inc. and IGA Partners.

    More here.

    Thanks to Iceboy2003 for sending this one our way.
     
  2. communist

    communist New Member

    Joined:
    Mar 19, 2002
    Messages:
    211
    Likes Received:
    0
    :tdown::mad:
    If that means they'll reduce the price - OK - but that is not gonna happen I think. So we're going to pay so they can deliver us in-game ads. I'm sure there will be ways of blocking it, like blocking their servers unless they run game specific stuff on the same ip. For any SP game this wont work much - for internet mp.. arent we suffering enough lag and what not?
     
  3. NegativeTrend

    NegativeTrend Mr. T Says, "Que?"

    Joined:
    Sep 10, 2004
    Messages:
    295
    Likes Received:
    0
    Not buying UT2007 if it has this crap in it.
     
  4. RaptoR

    RaptoR been here far too long

    Joined:
    May 7, 2000
    Messages:
    3,524
    Likes Received:
    0
    No word on whether this affects UT2007 specifically btw.
     
  5. Bang_Doll

    Bang_Doll Freebasing Anime Chicks Since '96

    Joined:
    Aug 10, 2005
    Messages:
    357
    Likes Received:
    0
    No matter, just a matter of time till we get AdBlock for games. Whee.
     
  6. mackey

    mackey Cometh the apocalypse.

    Joined:
    Aug 27, 2004
    Messages:
    120
    Likes Received:
    0
    I can see advertising fitting in in some games (like Anarchy Online with it's billboards, they feel appropriate to the setting) but other games, not so sure.

    World War II games with advertising? Sonic/Mario? You know what I mean. You would loose the atmosphere and for me, would totally spoil the experience.
     
  7. Selerox

    Selerox COR AD COR LOQVITVR

    Joined:
    Nov 12, 1999
    Messages:
    6,579
    Likes Received:
    33
    No news is good news with UT2007 right now.

    This had better not be in UT2007.

    Stick this as an addition to the list of ways to screw up UT2007, along with zero marketing.
     
  8. JohnDoe641

    JohnDoe641 Killer Fools Pro Staff Member

    Joined:
    Nov 8, 2000
    Messages:
    5,323
    Likes Received:
    49
    Yeah, maybe they need to start advertising that 2k7 exists and not rely soley on third party sites like BuF to spread the word. :c

    Oh and I really do hope that 2k7 doesn't have in game advertising. I know I'd not play it with advertising in the game and within a week there would be a mut that would get rid of it.
     
  9. Fordy

    Fordy Member

    Joined:
    Jul 10, 2001
    Messages:
    299
    Likes Received:
    0
    Im not playing any game with poxy in-game advertising. If i want to see adverts i'll switch on the tv or read a mag.
     
  10. Manticore

    Manticore Official BUF Birthday Spammer

    Joined:
    Nov 5, 2003
    Messages:
    4,948
    Likes Received:
    90
    Damn straight.
     
  11. EggBoy

    EggBoy New Member

    Joined:
    Apr 26, 2005
    Messages:
    178
    Likes Received:
    0
    This would be fine if it just means product placement, which they do in many good movies and tv shows. Can't hurt if the vending machines in HL2 or Deus Ex actually had the Coke brand on them instead of some fictional stuff. It would add to the immersion. In limited quantities it would be fine for sports games too.

    But if they put big banner ads all over the place in UT or other games where it just doesnt fit in, its just gonna hugely piss people off unless the game is freeware. Should be easy enough to remove them anyway so its pointless.
     
  12. Nemephosis

    Nemephosis Earning my Infrequent Flier miles

    Joined:
    Aug 10, 2000
    Messages:
    7,701
    Likes Received:
    2
    I am definitely finished with the Unreal series if this happens.
     
  13. dub

    dub

    Joined:
    Feb 12, 2002
    Messages:
    2,855
    Likes Received:
    0
    Though if things like this get a foothold it will probably spread meaning with other companies following suite and you'd have to quit gaming all together. :|

    I'm gunna get thrashed for saying this, but in "realistic games" (such as CS:S, BF2 etc.) I probably would'nt mind so much. As at the moment games have 'fake' bilboards anyways depicting fake soda ad's etc. So in games like that I don't see that much harm... as their in esence there anyways as they are trying to reproduce a real life setting and real life settings will mean that ads like bilboards are present anyways.
    But I deffenatly don't wanna see an add for e.g. Mazda in UT 2007... infact I don't wanna see an add for any brand I know in UT 2007 as that is in an unreal setting . (hope you catch my drift)
     
    Last edited: Feb 23, 2006
  14. Persefone

    Persefone Ms God!

    Joined:
    Jun 2, 2005
    Messages:
    252
    Likes Received:
    0
    This can be stopped easily. Don´t buy ads games.

    Mail Epic! :)
     
  15. Blaaguuu

    Blaaguuu taunt pthrust

    Joined:
    May 27, 2002
    Messages:
    248
    Likes Received:
    0
    Unless ads in a game fit well, like its a modern game wher eyou are out on the streets, and you see stores and billboard, and they dont seem forced, i will not buy a game with ads. Games are already to expensive, and if it provided a way for publishers to lower prices and still know they will get a good profit, then i might be OK with seeign a few ads... but i doubt they are planning to lower prices. Are Electronic Arts and Midway really in such desperate need for money as to piss on the consumers to make an extra few bucks?

    Know this Epic... if midway makes you put ads in UT2007, you better find a new publisher quick, because as much as it would pain me, i will not buy it.
     
  16. Nemephosis

    Nemephosis Earning my Infrequent Flier miles

    Joined:
    Aug 10, 2000
    Messages:
    7,701
    Likes Received:
    2
    Then I would.
     
  17. Sirius

    Sirius Meh

    Joined:
    May 19, 2005
    Messages:
    1,002
    Likes Received:
    0
    You want to put that crap games then plan on giving me the game for free.

    I don't pay for TV and I'm not paying for games.

    Epic, if you're reading this you had better not let that sh*t happen to UT2007 or you've lost a loyal customer! YOU HEAR ME?
     
  18. swag

    swag Global Agenda Dev

    Joined:
    Jan 12, 2004
    Messages:
    31
    Likes Received:
    0
    Seems to me that the advertisement gimmic was to help avert the cost of the game development .. seems to me now that it's nothing more than ingame spam. And not the good kind either! :lol:
     
  19. atticbat

    atticbat FragBait

    Joined:
    Aug 23, 1999
    Messages:
    185
    Likes Received:
    0
    I suppose it would be cool if you could shoot the messenger :) Like having annoying suits pop up in game with signs advertising shiznit and you could get extra 'points' for fragging them ;)

    I suupose we shall also see the advent of 'ad-lag', as the game server loads up a new block of advertising as you are getting ready for that ultimate head shot only to see it lock up momentarily, returning to smooth gameplay in time to see that twelve year old frag your a$$ and having to listen to the commercial as the rag doll effects kick in.

    Though... heh... I could see between map 'ads' or death 'ads' that play in those moments between playing.

    *this post brought to you by Duh-reetos*
     
  20. Bang_Doll

    Bang_Doll Freebasing Anime Chicks Since '96

    Joined:
    Aug 10, 2005
    Messages:
    357
    Likes Received:
    0
    Yeah, I'm already halfway there myself.
     

Share This Page