Fast Guinness?!?

[Mute]

Kill the marketing department!!!!
Source: here

Drinkers Bitter Over 'Fast' Guinness
Mon Feb 25, 9:08 AM ET
By Kevin Smith

DUBLIN (Reuters) - Plans by British drinks giant Diageo to cut the time needed to pour the perfect pint of Guinness stout were met with cries of "blasphemy" in the beer's homeland on Saturday.


In a bid to revive declining sales, the makers of Ireland's national tipple are testing a new pouring system which they say will slash the waiting time on a pint to 15-25 seconds from the traditional two minutes.

News of the move came after Diageo's half-year results this week showed a one percent dip in overall Guinness volumes, with a four percent fall in the Irish republic.

"A two-minute pour is not relevant to our customers today," the company's chief executive Paul Walsh said.

For more than two centuries -- since Arthur Guinness founded his famous brewery at Dublin's St. James' Gate -- drinkers have been accustomed to waiting for their stout.

The new technique, which uses ultrasound to release bubbles in the stout to form the characteristic white head instantly, will all but eliminate waiting time.

Emmet Bunting, barman at The Brazen Head in Dublin -- reputedly Ireland's oldest pub, dating back to the 12th century -- said the move would be stoutly resisted.

"Our customers will certainly not go for that. Guinness is a traditional drink and I don't think people will sacrifice that for a little extra speed and efficiency," he said.

Richard Donovan, manager of Doheny & Nesbitt's bar in central Dublin, concurred.

"You pull a pint (of Guinness) for an Irishman and he expects to wait. If you pull one in less than a minute he'll say 'where the hell did you drag that from'," he said.

Saturday afternoon customers at O'Dwyers bar were skeptical.

Declan McCauley, a student, doubted whether the move would make any difference even if it were accepted by Ireland's notoriously conservative drinking community.

"Most young people drink cider and lager not because it's quicker but because they don't like Guinness. If anything this could alienate the core stout drinkers," he said. Guinness sales may be declining -- volumes have been slipping for the past two years, according to a Guinness Ireland spokeswoman -- but the drink and its iconography are inextricably linked with the image of Ireland.

Attempts to tamper with such a cherished touchstone could well bring matters to a head.

 

[No Soup For You]

Guinness purists don't read

You probably won't want to hear about how we used to add 1 bottle of Guinness to a pitcher of Pabst Blue Ribbon to make a bastardized black and tan. mmm mmm GOOD! well...a lot better than PBR anyway!

 

[CrazyCougar]

What were they drinking when they wrote this piece? The pun's are thicker than a pint of Guinness!





Guinness ---> The Beer you've been training for...

 

[ZenPirate]

Guinness,official beer of loonies.

 

[el Gato]

Ack, death of an establishment...

 

[Prophetus]

Guiness is for real men! (and women. How dare they tamper with tradition. The wait time is and always will be an important part of drinking Guiness. It's all about patience and desire. The longer you sit, staring at that nice thick pint, the more you covet the refreshing taste of healty stout!

 

[The_Inflictor]

Who should care.

The taste of Guiness is dependant on many things. Proper Irish Guinness tastes different to English Guiness and so forth. The condition of pub pipelines and the portion of the keg also affects the taste.

As long as it generally tastes the same, all is good. It will still give you tar for **** in the morning.

 

[mobace]

they could try making it taste decent in general... instead of just making into another thing europeans like to use for martyrdom

 

[The_Inflictor]

Originally posted by MoBAcE
they could try making it taste decent in general... instead of just making into another thing europeans like to use for martyrdom

Just because the most famous American export is Budweiser

 

[mobace]

budweiser = ****e

sam adams = purty good

 

[Psycho_Leech]

Hmmm...

So now it's going to be "Good things come to those who don't wait"?

 

[The_Inflictor]

Originally posted by MoBAcE
budweiser = ****e

Scouse kid #1: Ian Rush said that if I don't drink my milk, I won't be good enough to play for Accrington Stanley.

Scouse kid #2: Accrington Stanley? Who are they?

Scouse kid #1: Exactly!

 

[mobace]

/me hugz inflicta all overz

 

[larrystorch]

Originally posted by Prophetus
Guiness is for real men! (and women. How dare they tamper with tradition. The wait time is and always will be an important part of drinking Guiness. It's all about patience and desire. The longer you sit, staring at that nice thick pint, the more you covet the refreshing taste of healty stout!

Here! Here!

/me pours a pint for Proph

 

[SkummyB|BuF]

Originally posted by Prophetus
Guiness is for real men! (and women. How dare they tamper with tradition. The wait time is and always will be an important part of drinking Guiness. It's all about patience and desire. The longer you sit, staring at that nice thick pint, the more you covet the refreshing taste of healty stout!

Never had ya down for a Guiness drinker Proph :tup:

/me is starting to develop a fond spot for Caffrey's now thanks to Dedmeat an Maz

 

[thewalkingman]

Why are they picking on my new favorite stout?

 

[[Ci]Mazza]

Originally posted by The_Inflictor


Scouse kid #1: Ian Rush said that if I don't drink my milk, I won't be good enough to play for Accrington Stanley.

Scouse kid #2: Accrington Stanley? Who are they?

Scouse kid #1: Exactly!

Scouse kid #2: Naaaaaaaaa, gimme some!!

Scouse kid #1: Gerroff!!!

Scouse kid #2: Gimme some!!!!

 

[hal]

Dear God. 243 years of tradition right down the tubes! You can't mess with a man's pint!

Cathain a duntar an teach tabhairne?

 

[LordKhaine]

Originally posted by hal
Dear God. 243 years of tradition right down the tubes! You can't mess with a man's pint!

My god.... you almost sounded British then.

 

[The Dopefish]

Originally posted by hal
Cathain a duntar an teach tabhairne?

And he sounded rather...something...I dunno what...there.