Well the whole video reminded me of that 'Beavies & Butthead @ the Recruting center' episode. (Butthead:'har har, heavy metall ... the Army is cool' Beavis: 'Fire, fire har har oh yeah hrg they rock!')
If you make the 'job' look like lots of action (parachuting, boat riding etc.)
but omit the fact that it's basically about using force at the will of your president/general (no matter what your personal opinion might be) I'd call this seducing or propaganda.
Along with the military not beeing very picky on mental conditions of potential recruits nor their motivation to join in... things like in Abu Ghraib are more likely to happen. If you had smart and moraly stable soldiers in that prison, do you think this would have happend?
This is not much different to giving free whiskey to everybody willing to sign up (it worked 'well' for centuries - you'll certainly find an AA in need)
I'm aware this is common and you certainly won't get lots of volunters when showing piles of bodybags. Nervertheless these videos are real greasy.
Some much OT... no need to reiterate those basic discussions (Crackwhore made a pretty good and complete post on recruiting in the other thread)... I just don't agree the video is 'neat'.
P.S. I'm using 'army' as synonym for 'military'