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Old 3rd Jan 2002, 04:09 AM   #1
Fomhoire
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Now advertisers want to use ad blocker blocker software!

If you don't view the ad, you will not view the web page.

http://www.ccnmag.com/index.php?sec=mag&id=109.0


BTW, I think the person that wrote that article is a moron. He seems to think we are obligated to look at ads.
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Old 3rd Jan 2002, 08:19 AM   #2
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Re: Now advertisers want to use ad blocker blocker software!

Quote:
Originally posted by Fomhoire

BTW, I think the person that wrote that article is a moron. He seems to think we are obligated to look at ads.
You are obligated. If that's how the company's business model is going to work, then they can dictate that you see the ad before the content.
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Old 3rd Jan 2002, 08:47 AM   #3
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The author of that article linked above makes some good points.
Quote:
Personally, I don't much care for ads. Some, such as pop-up ads, I downright despise. Blocking ads that appear alongside the content of a Web site, however, is inappropriate. A Web site is a product, a form of intellectual property. While I remain firmly opposed to pop-ups, ads that are incorporated as part of that product deserve protection.
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As we learned in grade school, say it, don't spray it. Make your pitch but retain your dignity. You don't have to grab me by the shirt and shake me like a rag doll to make your point. Not if it's a point worth making.
I, personally, block pop-up ads because they interfere with my way of browsing and are generally irritating. Banner ads are okay with me, at least as long as they're reasonably unobtrusive. (The banner ads on BeyondUnreal are well selected in this respect.)

I doubt that it'll take long until ad blocker software can get around that AdKey anti-blocker technology.
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Old 3rd Jan 2002, 09:35 AM   #4
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Re: Re: Now advertisers want to use ad blocker blocker software!

I disagree. With that reasoning we are obligated to watch television commercials. Maybe they should install something to prevent people from being able to change the channels when ads on the TV and radio come on.

Content on a web page may be intellectual, but the ads aren't from the people that wrote the content on the page. Banner ads are fine, but I don't think we are obligated to have 2/3 of our view obstructed by "Casino Online."

He tries to make a point that these ads work because people click on them to close them. It doesn't mean they look at the ads.

Myself, I have bought things (usually hardware) from banner ads only because it is something I'm interested in. Advertisers should do a better job of targetting an audience and not irritating people. How many people would patronize the Casino online ads on BuF? How many would click on a hardware link? How many would buy hardware from a place that pissed us off with pop-up ads? See the difference?

Quote:
Originally posted by CHRYSt


You are obligated. If that's how the company's business model is going to work, then they can dictate that you see the ad before the content.

Last edited by Fomhoire; 3rd Jan 2002 at 09:41 AM.
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Old 3rd Jan 2002, 09:54 AM   #5
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Well, to compare it to TV, no, you're not obligated. You can just go browse elsewhere if you don't like the ads.

However, the people who wrote the page know who is hosting it, and by placing it on that host, they agree to allow ads to be placed inline with their content.

If you want to look at the content on someone's machine that's not yours, then they are free to show you whatever the hell they want. You can't dictate someone else's content.

I'm not in any way saying that this blocker blocking software is good, it's not. But that's more because I don't like the idea of a website scanning to see what I'm running on my PC.
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Old 3rd Jan 2002, 10:19 AM   #6
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Quote:
He tries to make a point that these ads work because people click on them to close them. It doesn't mean they look at the ads.
Well, that particular point I also disagree with.

Quote:
I'm not in any way saying that this blocker blocking software is good, it's not. But that's more because I don't like the idea of a website scanning to see what I'm running on my PC.
It seems that AdKey works as a HTTP proxy that adds something the the HTML files delivered by the server. I suppose it's some more or less smart JavaScript that just checks whether all ad banners are in place client-side. I don't think it'll scan your computer for ad blocking software; after all, they claim it works with any ad blocker.
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Old 3rd Jan 2002, 10:20 AM   #7
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Again, by that reasoning, on TV we are viewing stuff that came out of someone's transmitter.

I don't have a problem with advertising, I just don't think it should be invasive. It went from banners to popups, to popunders to opening up six popups that you have to use alt-f4 to close, and the latest is scripting that changes default starup pages in your browser, and installing other crap without your knowledge. These advertisers are quick to site that you should view their ads, or you are viewing content on somebody's server, however....they turn the story around when it comes to spyware.


Quote:
Originally posted by CHRYSt
Well, to compare it to TV, no, you're not obligated. You can just go browse elsewhere if you don't like the ads.

However, the people who wrote the page know who is hosting it, and by placing it on that host, they agree to allow ads to be placed inline with their content.

If you want to look at the content on someone's machine that's not yours, then they are free to show you whatever the hell they want. You can't dictate someone else's content.

I'm not in any way saying that this blocker blocking software is good, it's not. But that's more because I don't like the idea of a website scanning to see what I'm running on my PC.
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Old 3rd Jan 2002, 10:28 AM   #8
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Re: Re: Re: Now advertisers want to use ad blocker blocker software!

Quote:
Originally posted by Fomhoire
I disagree. With that reasoning we are obligated to watch television commercials. Maybe they should install something to prevent people from being able to change the channels when ads on the TV and radio come on.
We don't have to sit and watch commercials, just like we don't have to pay attention to the ads on the internet. On TV and radio you can't hit a button and make it automatically skip commercials though (unless you're recording to watch later). Think of it this way, would you rather see banner ads or have to pay for every site you visit? That's basically your options. I do wish they'd do something about popups though, they are bastards.
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Old 3rd Jan 2002, 11:02 AM   #9
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Re: Re: Re: Re: Now advertisers want to use ad blocker blocker software!

Banner ads don't bother me at all and I never could understand why people get all worked up about them as long as they aren't seisure neon-flashing banners. Working at an ISP, I got numerous calls from people insanely upset because there are banner ads.

Banner ads like the ones Crucial, Earthlink, and Sprint uses are fine. That is good advertising and if people are interested in what they have to sell, then they have the choice to click on the banner and read the details about the products.


Quote:
Originally posted by Clayeth|BuF

We don't have to sit and watch commercials, just like we don't have to pay attention to the ads on the internet. On TV and radio you can't hit a button and make it automatically skip commercials though (unless you're recording to watch later). Think of it this way, would you rather see banner ads or have to pay for every site you visit? That's basically your options. I do wish they'd do something about popups though, they are bastards.
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Old 3rd Jan 2002, 11:08 AM   #10
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banner ads are the only thing that are keeping the internet together to. This is how websites attract people and make money. no banner ads, no people click on banner ads, then websites die.
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Old 3rd Jan 2002, 11:57 AM   #11
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Banner ads = yes.

Popups = no.

Buggering about with my homepage = WELLLLLL out of order.

My homepage is

http://www.google.com/intl/xx-hacker/

After some goddam hr4d cr0e pr0n-site pushed in, it took me a ong time to get my Google working properly.


Come to think of it, with banner ads, I think or them as an interesting test of the quality of the people whose website i am visiting. Who are they willing to link up with? What company are they choosing to keep.

My heart soared like a hawk [Little Big Man .... not Dustin Hoffman ..... the native indian chief] when I saw Beyond Unreal was sponsoring ads by Crucial Memory.

BTW ... I bought some.

One thing is for sure. if I don't like a product, then if the ad pushes in my face, then they have simply succeeded in getting onto my loud 'badmouthable' list.

Unlike Crucial memory .... it R0x.
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Old 3rd Jan 2002, 12:09 PM   #12
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I've always hated ads, I still hate ads, and I always will hate ads, and will never buy anything from a site with massive popup ads where you can't see anything and have to Ctrl+Alt+Del and manually close the ad
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Old 3rd Jan 2002, 12:21 PM   #13
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Quote:
Originally posted by -_-T()()L-_-
banner ads are the only thing that are keeping the internet together to. This is how websites attract people and make money. no banner ads, no people click on banner ads, then websites die.
You kinda missed that whole "Dot-Com crash" in the last year and a half, didn't you? Ads don't work. That's why they're getting more aggressive.
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Old 3rd Jan 2002, 12:24 PM   #14
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This is confusing. Are you telling me there are:[list=1][*]Adverts[*]Advert Blockers[*]Advert blocker blockers[*](soon)advert blocker blocker blockers[/list=1]
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Old 3rd Jan 2002, 12:27 PM   #15
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Quote:
Originally posted by Foetal Youth
This is confusing. Are you telling me there are:[list=1][*]Adverts[*]Advert Blockers[*]Advert blocker blockers[*](soon)advert blocker blocker blockers[/list=1]
Advert blocker blocker that blocks blockers blocking blockers
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Old 3rd Jan 2002, 12:27 PM   #16
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No. Just ad blockers that are smart enough not to be detected by ad blocker blockers.
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Old 3rd Jan 2002, 12:46 PM   #17
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And pissing of consumers is going to make it better?

Maybe their problems are due to poor targeting. How many sticks of memory do you think Crucial can sell (has sold) on BuF? How many MIGHT they sell on a site where retired women go to? If Crucial put pop up ads on a page for retired women, would they sell more memory to them? The likely reaction would be they wouldn't have a clue what that Crucial memory thing was all about and just close the window.

Advertiser's problems are due to their own faults. If they take the time to think about what pages they are advertising they would have more success.

Quote:
Originally posted by CHRYSt


You kinda missed that whole "Dot-Com crash" in the last year and a half, didn't you? Ads don't work. That's why they're getting more aggressive.
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Old 3rd Jan 2002, 01:32 PM   #18
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ads work, you just can't rely on them as a major source of income. It's one thing to use ads to keep a website running, it's another thing to expect to make a living from ads
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Old 3rd Jan 2002, 02:52 PM   #19
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You don't have any right to block advertisements. As with TV, you can browse other websites that don't have ads, or have different ads if you wish, but you really shouldn't be able to block them. IMO, blocking ads is stealing. Think of it as a TV unscrambler - you're "blocking" the blocking signal, allowing you to view the channel. Bad analogy, I know...but the other one has already been said - you can't block TV ads
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Old 3rd Jan 2002, 03:37 PM   #20
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Blocking ads or blocking popups? I have no problem with advertisements. What I have a problem with is intrusiveness, and that is what popup ads are all about.


Yeah...piss of the consumer. Now there is a way to sell a product.

Quote:
Originally posted by DarkReaper
You don't have any right to block advertisements. As with TV, you can browse other websites that don't have ads, or have different ads if you wish, but you really shouldn't be able to block them. IMO, blocking ads is stealing. Think of it as a TV unscrambler - you're "blocking" the blocking signal, allowing you to view the channel. Bad analogy, I know...but the other one has already been said - you can't block TV ads
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