CliffyB is back from the 2005 Tokyo Game Show where he was showing off Epic's upcoming Xbox 360 title, Gears of War, and he has updated his 1Up blog with his fond memories of the Japanese scene and pontification on game marketing.
One of the journalists asked me the proverbial "How many weapons in the game" my feelings about most game marketing started uncontrollably bubbling to the surface. I wound up going on in a stream-of-consciousness mental dump about how game marketing is so very strange to me. I mean, when they market films do they say "Coming soon: Citizen Kane 2: Rosebud's Revenge: The Wrath of Kane, now featuring 10 actors, 13 sets, and 8 writers!"?
No, they don't. The proverbial movie marketing quote is "You'll laugh! You'll cry! You'll cheer!" And, in my opinion, we need to apply that mentality to game marketing.
Anyways, while Marcus and Dom were tearing shit up by blindfiring, grenading, and mantling over cover I had to wonder - in Japan, will "Gears of War" will be translated as "Super Macho Moleman Wrestler"?
Finally, Cliff hooks us up with a link (clicky-san) to a rather well crafted fan-made Gears of War comic.
One of the journalists asked me the proverbial "How many weapons in the game" my feelings about most game marketing started uncontrollably bubbling to the surface. I wound up going on in a stream-of-consciousness mental dump about how game marketing is so very strange to me. I mean, when they market films do they say "Coming soon: Citizen Kane 2: Rosebud's Revenge: The Wrath of Kane, now featuring 10 actors, 13 sets, and 8 writers!"?
No, they don't. The proverbial movie marketing quote is "You'll laugh! You'll cry! You'll cheer!" And, in my opinion, we need to apply that mentality to game marketing.
Anyways, while Marcus and Dom were tearing shit up by blindfiring, grenading, and mantling over cover I had to wonder - in Japan, will "Gears of War" will be translated as "Super Macho Moleman Wrestler"?
Finally, Cliff hooks us up with a link (clicky-san) to a rather well crafted fan-made Gears of War comic.