JaFo, people are shallow, Epic needs to make people give a second look. It's really bad from a marketing perspective, cuz you need a title that will make people look twice, if it's called ut2k7 then people will just think "ah watever I didn't like 2k4 so I'm prolly not gonna like this one either", and then proceed to walk down the aisle to find another game they like, such as BF3 or summin (missed opportunity). Now say if it's something like UT3, or anything that sounds different and good, they might give a second look... "hmm new name, sounds interesting", *looks at the back of the box and checks whats new*, finds out its real awesome, and there ya go, $$$ + 1 more player in the community. I can guarantee you (99.9% sure) that naming it UT2k7 means lost sales and less players (minor or major, still lost sales). I think Epic has no marketing experts really.
EDIT: Damn, that's extremely sad, back in the days when it was called Envy, I was like "hmm can't wait to hear about the cool new name they're giving this game, no more crappy sports yearly naming convention", and what a disappointment. Epic is sad.
I don't understand how Epic can be dumber than it's community sometimes.
