Looks like AMD wants a slice of the pie that some companies like nVidia are enjoying: They've unveiled a program called AMD Game!, a program designed to help your average person identify gaming-capable PCs. They do stress, however, that it is NOT intended to be used prominently on game box art, as some companies such as nVidia do:
Shack: Will the AMD Game! logo appear on game boxes to steer mainstream gamers towards compatible games?
Brent Barry: Some of our partners are gonna be using the logo as part of their box and packaging, but that's more of a nod, I think, to what we're doing. It's not a focus for us.
We're not trying to get the AMD Game! logo on a [game] box. It might be a future part of the program. Our focus is on helping people find the right PC.