"I don't care how fat or ugly you are. If you have 78 grand lying around you can get hot babes easily."
It's a particular kind of woman they're talking about, I think. Anyone with $78,000 lying around knows he can get a hot woman by flashing cash in the right places, I'm sure, so the reason he's going to this service is to get close to the kind of woman that's not impressed by that.
This company's poster-girl target (I'm guessing): Rich family. Gorgeous. IQ exceeds 130. Speaks 5 languages fluently. Top gymnast on her college team, still has a hard body to die for. Near-concert-quality pianist. Impeccable taste in decorating, food and wine. Not impressed with $78,000 lying around.
On the other hand, I'm sure they'll deal with someone with $78,000 lying around who's just too shy to meet women on his own, and might have his eye on a pretty farmer's daughter.